JAMMU, Mar 15: Seventy-five offbeat tourist destinations, including Nathatop, Basholi and Machail, have been identified for tourism promotion in Jammu and Kashmir this year, officials said Wednesday.
Joint Director, Tourism, Jammu, Sunaina Sharma said while 37 of these offbeat destinations are located in Jammu region, the rest are in Kashmir valley.
Basholi, Baraderi, Dudu, Basantgarh, Darhal, Mandi, Sudh Mahadev, Nathatop are some of the locations selected for the promotion.Secretary, Tourism, Syed Abid Rasheed Shah said the last few months have witnessed an encouraging tourist footfall due to coordinated efforts of all stakeholders.Chairing a joint interactive session attended by tour travel operators, hotel associations and officers of the tourism department here, Shah said it is the endeavour of the government to promote the tourism potential of the Union Territory which is blessed with picturesque destinations.
“We need support and cooperation from the stakeholders in further promoting the 75 offbeat destinations identified by the department across J-K this year,” the tourism secretary said.
He also advised them to come up with attractive and competitive packages so that more and more tourists are attracted to visit Jammu and Kashmir
