JAMMU, MARCH 22: Jammu and Kashmir Trade Promotion Organization (JKTPO) under the aegis of Department of Industries and commerce participated in INDIA FASHION TEX 2023, New Delhi , The three-day exhibition cum Reverse Buyers Sellers Meet attended by more than 200 international buyers from various countries like US, European Union, Scandinavia, UK, Australia, Japan, Middle East, Vietnam, Sri Lanka and other domestic buying/sourcing agents.On the directions of Principal Secretary, Industries and Commerce, Prashant Goyal and under the overall supervision of Managing Director JKTPO, Khalid Jahangir, J&K Pavilion was set up by JKTPO with 30 exhibitors.The event was organized the Wool and Woolens Export Promotion Council (WWEPC) in association with Power loom Development & Export Promotion Council (PDEXCIL) under the aegis of the Ministry of Textiles and Ministry of Commerce and Industry. The event showcased extensive range of woollen merchandise including Yarn & fabrics apparel, clothing knitwear, hosiery goods, pashmina shawls or stoles, Scarves, mufflers, blankets, carpets, blazers and home textiles crafted by Indian weavers and artisans.The exhibitors from J&K showcased unique and world-famous Handloom products including GI tagged products like Kani Shawls, Stoles, Pashmina shawls, chain stitch, silk carpets etc of Jammu and Kashmir. The meet provided opportunities to network and create business leads with potential clients, understand actual requirements, quality, new fashion trends in international markets so that they can compete and excel at global level.The event witnessed Business meetings with overseas buyers/Sourcing agents/buying houses , Launch of new products, and exclusive Fashion Show. J&K’s products especially Pashmina and Kani shawls were major attractions in the fashion show. During the event an drive for onboarding on Open Network for Digital Commerce (ONDC) for the participating exhibitors from J&K was also organised by JKTPO and ONDC.ONDC’s Seller Partner Mystore assisted for onspot on boarding of exhibitors/sellers on their platform through which they can sell their product on ONDC Network.
