GANDERBAL, FEBRUARY 08: Press Information Bureau (PIB), Srinagar today organized a Media Workshop “Vartalap” at district Ganderbal aimed at building a direct interface between PIB and the journalists working at district and sub-district levels.The workshop, organized at the Mini Secretariat Ganderbal in collaboration with district administration Ganderbal and Information Centre Ganderbal was inaugurated jointly by Deputy Commissioner, Ganderbal, Shyambir and Additional Director General, PIB, Northern Region, Rajinder Chaudhry.In his inaugural address, the DC Ganderbal appreciated the efforts of PIB Srinagar for organizing the media workshop which he termed as the best platform for dialogue between media and government. He also presented the development scenario of district Ganderbal and informed the gathering about the progress made under various Central Government schemes and initiatives in the district.While speaking on the occasion, Chaudhry said that the purpose behind organizing the workshop is to reach out to the local media to highlight different initiatives of the Central Government for the benefit of the common people. He added that media acts as eyes and ears of the government and such coordination is essential to attain feedback and also address the concerns regarding implementation of schemes at the ground level.Chaudhry said that the media at the district and sub-district levels must use PIB backgrounders containing valuable information for development stories with infographics and factsheets that must be brought to the public notice for information and feedback.He further emphasized that media should follow and use PIB Fact-check to counter false information and rumours that sometimes spread rapidly on different social media thereby creating confusion among the people.Chaudhry gave a detailed presentation about various media activities carried by Press Information Bureau, J&K and other media units of the Ministry. He also gave an overview of Central Government initiatives like Ek Bharat Shreshtra Bharat, Azadi Quest and others.
