30May, Delhi : The Ministry of Environment, Forest and Climate Change (MoEF&CC), Government of India envisages to celebrate the World Environment Day 2023 with a thrust on the Mission LiFE. The concept of LiFE, introduced by the Hon’ble Prime Minister of India, aims to promote sustainable living by encouraging individuals to make changes in their lifestyles and emphasizes responsible and conscious use of resources to safeguard and conserve the environment. To generate widespread awareness and advocacy for LiFE across India, a month-long mass mobilization campaign on Mission LiFE is currently underway. Following the “whole of government” and “whole of society” approach, the Ministry has mobilized Central Ministries/ Departments, State/ UT Governments/ Administrations, Institutions, and private organizations to spread the message of Mission LiFE. The ongoing mass mobilization campaign aims to amplify pan-India advocacy and awareness about LiFE, leading up to celebration on World Environment Day on 5th June 2023.Environmental Information, Awareness, Capacity Building and Livelihood Programme (EIACP)The Environmental Information, Awareness, Capacity Building and Livelihood Programme (EIACP) is one of the Central Sector sub-scheme being implemented in alignment with Mission LiFE. As a part of the current mass mobilization campaign, 60 EIACP Centres are actively engaged in promoting awareness about sustainable actions that individuals can undertake. Throughout the month of May 2023, over 2,387 LiFE-related events focusing on action and awareness have been organized across India by EIACP Centres. These events have successfully mobilized more than 89,000 individuals to participate in pro-environment activities. Additionally, more than 80,432 Mission LiFE Pledges have been taken by students, individuals, and institutions through the EIACP Network. The wide range of programs includes photography, essay writing, debates, quizzes, awareness and outreach initiatives, cleanliness drives, thematic webinars on LiFE, bicycle rallies, plantation drives, LiFE hoardings on public places such as Bus Stops, etc, promoting LiFE actions through e-rickshaws, plastic collection campaigns, workshops, and the undertaking of a LiFE pledge. Many EIACP Centres are also conducting competitions such as street plays, paintings, youth parliament conclave and Jan Bhagidari programs related to Mission LiFE in schools and colleges
