Bike Rally organised to spread awareness about India’s G20 presidency; promote tourist destinations of Jammu region

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JAMMU, JANUARY 31: Directorate of Tourism, Jammu, in collaboration with Divisional Administration on Tuesday organized a Bike Rally from Kala Kendra, Jammu to Akhnoor via Katra, Reasi and Bhamla as a part of ‘Azadi Ka Amrut Mahotsav’ and with the aim of spreading awareness about G20 Summit which being soon organized in UT of J&K.As many as 100 bikers took part in the rally to spread awareness among residents about India’s G20 presidency and to promote tourist destinations of Jammu region as Adventure hotspots. The rally was one of its kind as Baba Aghar Jitto, Bhimgarh Fort, Siard Baba etc. are being pitched as a must visit tourist spot which are located at a close proximity from the World renowned shrine of Shri Mata Vaishno Devi Ji, Katra.The bike rally was flagged off by Director Tourism, Jammu, Vivekanand Rai, Joint Director Tourism, Jammu, Sunaina Sharma Mehta, and Deputy Director Tourism Publicity & Adventure, Jammu, Abdul Jabbar. Addressing the media, the Director Tourism, Jammu gave a detailed overview of the Tourism sector with special focus on Adventure Tourism. He added that the definition of Tourism is not restricted to pilgrimage trips only but Jammu has more potential in other fields like adventure, leisure, heritage etc.Speaking to the media, the Joint Director Tourism, Sunaina Sharma Mehta said that the motive of organizing this event was to promote Adventure Tourism in Reasi and to divert the lakhs of pilgrims/ tourists visiting the shrine of Shri Mata Vaishno Devi Ji Katra to other destinations around Katra. She said that this Bike Rally is linked with spreading the awareness of the G20 Summit and simultaneously encouraging Tourists across the nation to visit the Historical Bhimgarh Fort, Siard Baba, Baba Aghar Jitto and nearby tourist destinations of Reasi.